SSC Articles

Explore insights, ideas and expert perspectives from across the short-stay ecosystem.

Our articles bring together practical knowledge and industry expertise to help you learn, grow and stay ahead.

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Are we measuring the value of industry events too soon?

The short-stay and hospitality industries spend an extraordinary amount of time in rooms together. The calendar stretches across international trade shows, conferences, specialist summits, regional ...

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What Happens When You Turn Off the AC in a Dubai Short-Stay Property?

When a short-stay property is empty, switching off the AC can seem like a sensible way to reduce electricity costs. There are no guests to ...

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Why a Changing Market Demands Clearer Priorities 

If this year has taught the short-stay sector anything, it’s how quickly the picture can change. Businesses across the UAE have had to respond to ...

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Waiting for the Last-Minute Booking Doesn’t Work in Dubai Anymore

A few weeks ago, I asked the revenue manager at one of the Dubai property management companies we work with a question I’ve been asking ...

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The marketing playbook every property manager needs before peak season

Peak season doesn’t reward the property managers who work hardest once it arrives. It rewards the ones who did the work months before anyone else ...