Most short-stay operators rely heavily on platforms like Airbnb to drive visibility for their properties. The challenge many are now facing is how that visibility can translate into something longer lasting – stronger brand recognition, repeat guests, and more direct bookings over time.

In this session, Mark Simpson, globally recognised short-term rental expert, author of Direct Playbook and founder of Boostly, shares the approach he has developed after building and running his own accommodation business and working with hosts around the world to strengthen their direct booking strategy.

During the webinar, Mark will introduce the Billboard Listing Method, a practical framework designed to help operators position their brand within their OTA listings so guests remember it and search for it again later.

The session focuses on straightforward adjustments you can make inside your listings that strengthen brand presence, improve how your property is positioned, and create more opportunities for guests to book directly in the future.

What you’ll learn

• How to structure your listing so guests remember your brand after discovering you on an OTA.
  
• The three highest-impact areas within a listing where branding makes the biggest difference.
  
• How to use the free Boostly Brand Builder app to generate:
  
  • A memorable property name
    
  • Ready-to-paste listing copy
    
  • 30 days of social media content
    
  • ChatGPT prompts designed to help listings stand out
    
• A simple photo tour adjustment that prioritises your strongest images
  
• The main reasons many operators struggle to generate more direct bookings

By the end of the session

You’ll leave with practical assets you can use straight away, including:

• A ready-to-paste opening for your listing
  
• A property name designed to stand out and be remembered
  
• A clear, simple checklist you can implement to drive more direct bookings.